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Articles & Market Research

  • Asia Real Estate Report - November

    Asia Real Estate Report - November

    Demand for housing near Bangkok’s expanding mass transit system continues to grow as the city increases its drive to become a regional ASEAN transport hub. The government will increase spending on the mass transit infrastructure…
  • Asia Technology Report - November

    Asia Technology Report - November

    In 2017, mobile device will become the main vehicle for accessing the internet and internet advertising. The Asia-Pacific area leads the world in the fastest adaptation to mobile and smartphone technologies and Asian consumers will…
  • Can Pokemon GO sell Real Estate?

    Can Pokemon GO sell Real Estate?

    Pokemon Go is not only the most downloaded game in history of mobile games so far; people are getting crazy over it. All around the world, you might hear stories of people quitting their job,…
  • Single’s Day Is The New Shopping Festival In China ... Thanks to Alibaba

    Single’s Day Is The New Shopping Festival In China ... Thanks to Alibaba

    November 11th has been recognized as Single’s Day in China due to endless marketing efforts from hundreds of companies ... but none more so than Alibaba and now the day is “so” sweet and “so”…
  • Is 7-Eleven ready to take on Vietnam?

    Is 7-Eleven ready to take on Vietnam?

    7-Eleven is expected to open their first store in early 2017 and the convenience store industry in Vietnam is already preparing for the competition. The international convenience store chain has signed a master franchise agreement…
  • The Existential Threat Facing Advertising Agencies

    The Existential Threat Facing Advertising Agencies

    The world's largest advertising agencies are struggling to adapt to the profound shift in the market away from traditional to native advertising. The agencies are losing business to brands that are bringing production in-house and…
  • Future Agencies of Vietnam: The Game of Thrones

    Future Agencies of Vietnam: The Game of Thrones

    A perspective on the future of advertising agencies in Vietnam and how they need to shape up, adapt and evolve in order to meet and match changing clients requirements and the media consumption habits of…
  • Travel in time - Future of advertising in Vietnam

    Travel in time - Future of advertising in Vietnam

    Vietnam’s advertising industry is a 20-year young industry and fundamentally different from more mature markets. But we are catching up: harder faster stronger … But the road to success is not without any roadblocks ……
  • Brand-Agency relationship in digital age

    Brand-Agency relationship in digital age

    Digital technologies are now playing a critical role in the marketing field, posing huge challenges to both brands and agencies. They have multiple missions … to cope with the best ways to interact with consumers…
  • The brighter future of Agency in Vietnam

    The brighter future of Agency in Vietnam

    It’s clear is that if agencies want to survive and prosper in this new digital era, we need to embrace the change ...
changing in terms of ’Thinking”, the way of “Working” and even the…
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TV Programs & Videos

Alexandre Dardy - CEO, Lazada.vn

A perspective on ecommerce in VN through the example of Lazada Marketplace

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Mimi Vu - Director, Advocacy & Strategic Partnerships

Mimi Vu joined Pacific Links Foundation in 2013 as the Director of Advocacy & Strategic Partnerships. She spearheads the organization’s global and grassroots advocacy, fundraising and communication activities, as well…

Eric Olander - Chief Revenue Officer & Director, Ringier Vietnam

Video Revolution = Client Confusion

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Yen Vu - Head of Marketing, Zalora Vietnam

Inside a Fashion E-commerce House

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Mervyn Cheo - Chairman & CEO, Phibious Group

Transforming Rural through Digital Video

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Valencia Tran - CEO, Thea Beauty Solutions (Vietnam)

Valencia Tran is the Chief Executive Officer of Thea Beauty Solutions. Over 150 staffs in Vietnam. Valencia Tran is the Chief Executive Officer of Thea Beauty Solutions. Over 150 staffs…

Paolo Garcia - Digital Creative Director, Leo Burnett Vietnam

The alchemy of CREATIVITY & TECHNOLOGY

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Dao Nguyen - Founder & Managing Partner, DN Legal

Dao Nguyen has more than 20 years of experience in Asia and especially in Vietnam. She is previously Managing Partner at Mayer Brown JSM Vietnam from 1995 to 2012 Loading…

Dang Ngoc Thanh Thao - CMO, Yan Media Group (YMG)

5 Questions Marketers Must Answer Before Creating A Video

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Lam Tran - CEO, Wise Pass

How WisePass has helped liquor brands to leverage mobile

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