Asia - growth engine of the future…

The future of franchising in Vietnam

Franchising has been a preferred growth strategy for companies looking to expand domestically and internationally. Examples include global brands such as McDonald’s, Pizza Hut, Burger King, Starbucks, 7-Eleven, Knight Frank and Avis.

In recent years, Asian franchise brands are also starting to emerge. Brands such as Breadtalk from Singapore, Secret Recipe from Malaysia, Jollibee from the Philippines and Café Bene from South Korea, have achieved tremendous growth in the region using the franchising approach, which begs the question… What does the future hold for Vietnam as a franchise market?

READ MORE

Phi Nguyen - Managing Partner at SEA, World Franchise Associates - holds an MBA at Central Queensland University, Australia majoring in marketing communication. She has been senior executive of various retail & franchise organizations, with the latest assignment at Gloria Jean’s Coffees International as General Manager – Asia and Head of Special Project & Global Development where her role involved global Master Franchise Partner recruitment, due diligence, and support with business modeling and market entry strategies.

Currently, Phi is Managing Partner, SEA at World Franchise Associates where she helps launch international retail & franchise brands into the region. She is board advisor for the APAC region at the Chief Marketing Officer Council (CMO) and the author of two books, Advertising in Vietnam – An Insider’s View, and Built To Last – A practical guidebook for Viet enterprises to build successful franchise brands and models. Phi is the 2015 award recipient of the “Retail Leadership Award” recently presented by the Asia Retail Congress.

Other Market research


  • Sports Consumption Habits of Vietnamese People
    Business environment: China’s ‘new economic cycle’ and the ‘new paradigm of globalisation: China’s economy enters the second half of an…
  • Sổ tay thuế Việt Nam 2018
    Business environment: China’s ‘new economic cycle’ and the ‘new paradigm of globalisation: China’s economy enters the second half of an…
  • Vietnam Pocket Tax Book 2018
    Business environment: China’s ‘new economic cycle’ and the ‘new paradigm of globalisation: China’s economy enters the second half of an…
  • Pursuing M+A in Vietnam 2018
    Business environment: China’s ‘new economic cycle’ and the ‘new paradigm of globalisation: China’s economy enters the second half of an…
  • ASEAN Business Guide - Vietnam 2018
    Business environment: China’s ‘new economic cycle’ and the ‘new paradigm of globalisation: China’s economy enters the second half of an…
  • Vietnam Salary Guide 2017
    Business environment: China’s ‘new economic cycle’ and the ‘new paradigm of globalisation: China’s economy enters the second half of an…
  • 5 Learnings From Tet Communication This Year
    Based on the findings from our survey, social mediatops the list on the most effective digital marketingchannel in Indonesia, with…
  • Voice Of Asia
    Business environment: China’s ‘new economic cycle’ and the ‘new paradigm of globalisation: China’s economy enters the second half of an…
  • Challenges, Opportunities & Essentials For Success In Mobile
    Business environment: China’s ‘new economic cycle’ and the ‘new paradigm of globalisation: China’s economy enters the second half of an…
  • Vietnam Top 50 Brands - 2017
    The Brand Finance Top 50 Vietnamese Brands 2017 December 2017 Vietnam Top 50 Brands - 2017 The Brand Finance Top…
  • Vietnam Top 50 Brands - 2016
    The Brand Finance Top 50 Vietnam Brands Report 2016 on Vietnam’s intangible assets and brands Vietnam Top 50 Brands -…
  • Vietnam Retail Trends - 2018
    Vietnam is experiencing significant population shifts from rural to urban, and from poor to middle income class Vietnam Retail Trends…