The Vietnam’s economic growth continuously showed positive signals. Overall market growth follows a “new normal” trend – moving at sluggish pace.

FMCG Monitor - An integrated update of Vietnam FMCG market

The Vietnam’s economic growth continuously showed positive signals. Overall market growth follows a “new normal” trend – moving at sluggish pace. Yet in short term, Urban market is getting its momentum back. Hot Categories: Canned Fish in Urban and Floor Cleaner in Rural, driven by attracting more new buyers. Urban consumers are now conservative, more cost-conscious in grocery and heading more toward savings, especially in Hanoi area. Hanoi people react later than HCM.

 

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