By 2035, more than half of Vietnam population will enter the global middle class. Hence, consumers are ready to pay more for premium products & services – big challenges to unleash bigger opportunities for brands

Top 5 Consumer Trends taking over 2017

By 2035, more than half of Vietnam population will enter the global middle class. Hence, consumers are ready to pay more for premium products & services – big challenges to unleash bigger opportunities for brands.

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