Marketing & Media

This 1-page brief from Cushman & Wakefield gives you a quick look at the Hanoi Office Market for the 1st…
The research objective for the Infocus Tet survey was to identify underlying trends in terms of spend, activities and brand…
Your mission is to build your brands presence on social media – and you know the key lies with the…
For brands today the needle has moved from engagement to immersion and where every experience can be personal as technology…
In a rapidly changing media landscape, how do people and brands collaborate to build mutual value? Edelman’s global Brandshare study…
This report was prepared through a collective effort representing the concerns, experience and interests of members of the Vietnam Business…
New Laws, Tax Regulations & Employment Developments Across the Region2019 saw a diverse range of legislation coming into force across…

Consumer Trends 2020

Added on Friday, 28 February 2020 in Marketing & Media
This presentation outlines the importance of strong branding to a companies overall financial performance. It then outlines how brands should…

Brand Update 2020

Added on Friday, 28 February 2020 in Marketing & Media
The presentation outlines an approach, called the Meaningful Different Framework, for understanding brand equity. It goes on to analyse over…
Vietnam has enjoyed strong growth since the 1990s despite crisis and uncertainties in the global market. Its government has also…
The World Bank has just announced new approaches to the bidding and deployment of solar projects that it believes could…

Retail in Vietnam 2019

Added on Monday, 10 February 2020 in Marketing & Media
With the fastest-growing middle class in Southeast Asia, Vietnam has been experiencing phenomenal growth rates in its retail sector. This…
Domicile Corporate Services has just released its January 2020 publication of Tax and Accounting Updates. This months update covers a…
Vietnamese people believe that corruption is declining and that the Government’s anti-corruption efforts are increasingly effective, according to the Vietnam…
In this newsletter, Grant Thornton Vietnam would like to update recent important regulations and important tax policies including:• Regional minimum…