Marketing & Media

This 1-page brief from Cushman & Wakefield gives you a quick look at the Hanoi Office Market for the 1st…
The research objective for the Infocus Tet survey was to identify underlying trends in terms of spend, activities and brand…
Your mission is to build your brands presence on social media – and you know the key lies with the…
For brands today the needle has moved from engagement to immersion and where every experience can be personal as technology…
In a rapidly changing media landscape, how do people and brands collaborate to build mutual value? Edelman’s global Brandshare study…
The Covid-19 crisis has inevitably impacted customer behavior, shaking up the industry and the ways marketers respond - yet there…
Is the office facing extinction?While COVID-19 has acted as a catalyst in the acceleration of vital megatrends, the enduring appeal…
The past three months have witnessed unprecedented change in Vietnam’s consumer behavior.Infocus Mekong Research has joined forces with Sandrock Consulting,…

The Connected Consumer Q1 2020

Added on Tuesday, 09 June 2020 in Marketing & Media
The Connected Consumer - 1st quarter of 2020The Connected Consumer is a quarterly study conducted by Decision Lab starting in…
In this paper we will examine how COVID-19 has changed the way in which consumers/shopper behave in the FMCG market…
Some have long argued that corporations should strive for profits above all else, that making money for shareholders is a…
COVID-19 has had a significant, negative impact on European business in Vietnam, according to our latest Business Climate Index (“BCI”)…
On 12 March 2020, COVID-19 was officially declared a pandemic, which is defined as a worldwide spread of a disease,…
Consumer spend on FMCG products in Rural areas shows a slowdown in the 1st two months of 2020, mostly driven…
Annually, IFM conducts a consumer confidence study amongst two specific target groups - Vietnamese consumers and Vietnam’s local / Foreign…