In 2018, possibly surprisingly, TV advertising will still grow, but as you might expect, digital will grow much faster. But consumers in HCM and Hanoi spend more time on digital as a media than watching TV, so why is spend still so far behind?

2018: The Year of Truly Multi-Media Campaigns

In 2018, possibly surprisingly, TV advertising will still grow, but as you might expect, digital will grow much faster. But consumers in HCM and Hanoi spend more time on digital as a media than watching TV, so why is spend still so far behind?

Phil

PHIL WORTHINGTON
Managing Director
Millward Brown Vietnam

Phil Worthington is the Managing Director of Millward Brown Vietnam, responsible for overseeing the expansion of the Millward Brown brand in Vietnam. He is one of the most experienced authorities on the development of brands in Vietnam, having worked in the market research industry here since 1994. His particular area of focus is on understanding brands and their communications impact.

Interspersed with his time in Vietnam, Phil has also worked for market research companies in Myanmar (1997), the UK (1999-2001) and Thailand (2004-2007) and has a keen understanding of marketing in Southeast Asia. He is a key speaker at brand and marketing events in Vietnam and overseas

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