Customer Experience has a massive impact on revenue growth. The age of the empowered Customer is an opportunity for Marketers. Marketers – who represent the customer – have to “sit at the top table”.

Customer Experience Delivering on The Brand Promise

Customer Experience has a massive impact on revenue growth. The age of the empowered Customer is an opportunity for Marketers. Marketers – who represent the customer – have to “sit at the top table”.

Jason

Jason Woolley
Chief Digital Officer, KPMG Vietnam

Jason Woolley is the Chief Digital Officer of KPMG in Vietnam and regularly experiences digital transformation, at great personal cost, each time a new piece of shiny technology is released. Growing up at a time when there was an expectation we would be living a futuristic life of ease by now, where robots took care of all the manual labour, he is committed to challenging the poor technology implementations that have held up this dream.

As Chief Digital Officer for KPMG Vietnam, he is responsible for digital initiatives across the service lines, and also brings experience of digital marketing, internet, and communications technologies to client projects.

Prior to joining KPMG, Jason worked for Knorex, a performance-focused digital marketing agency in Singapore. He has also worked for Group M in Singapore as Director of Search Operations in Asia Pacific and Group M in Vietnam as General Manager for Connect at Group M. He has lived off and on in Vietnam since 2015.

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