The FMCG market is much more innovative over time, especially Personal Care and Packaged Foods sectors. Constant innovation is always essential to respond to the changes of consumers’ needs and expectations. However, not many recent launches can hit the trial base as before and some even struggle to keep buyer repurchasing, indicating less successful innovations. The market is in need of TRUE innovations!

FMCG Monitor April 2018

The FMCG market is much more innovative over time, especially Personal Care and Packaged Foods sectors. Constant innovation is always essential to respond to the changes of consumers’ needs and expectations. However, not many recent launches can hit the trial base as before and some even struggle to keep buyer repurchasing, indicating less successful innovations. The market is in need of TRUE innovations!
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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