Vietnam’s economy looks bright in the first 7 months of 2018, posting a GDP growth of 7.08% (YTD June), with positive economic indicators. The country is growing more attractive to foreign investment and the local consumer demand continues showing a robust growth, strongly in fresh foods, home appliances, and vehicles.

Vietnam: FMCG Monitor – Sept. 2018

ü  Key Indicators Vietnam’s economy looks bright in the first 7 months of 2018, posting a GDP growth of 7.08% (YTD June), with positive economic indicators. The country is growing more attractive to foreign investment and the local consumer demand continues showing a robust growth, strongly in fresh foods, home appliances, and vehicles.

ü  Ice Cream is a “Hot” Category While FMCG grows at 5.2% in Rural Vietnam, Ice cream achieved double-digit growth rate and enjoyed the highest reach to end consumers this summer in Rural.

ü  Spotlight of the Month – Future growth: The New Seniors “New Seniors” are the group expected to have the highest organic growth in the next decades. With higher income, greater health-consciousness and time rich for self-indulgence when retiring, this group promises high ROI for manufacturers and retailers.

This report was provided by Kantar. For more information on Kantar Company, visit their website at: http://www.kantar.com/