The economic growth of Vietnam makes the country more promising for foreign investors., however, the noticeable differences in the retail landscape between rural and urban areas make it a hard market to understand.

The latest data from the Vietnam FMCG monitor gives some clues about where to find growth opportunities in this fragmented scenario.

Big retail formats in Vietnam: a growth opportunity?

The economic growth of Vietnam makes the country more promising for foreign investors., however, the noticeable differences in the retail landscape between rural and urban areas make it a hard market to understand.

The latest data from the Vietnam FMCG monitor gives some clues about where to find growth opportunities in this fragmented scenario.

This report was provided by Kantar. For more information on Kantar Company, visit their website at: http://www.kantar.com/