Based on the findings from our survey, social media
tops the list on the most effective digital marketing

channel in Indonesia, with organic social media cam-
paigns ranked first on the list, followed by social me-
dia ads. This is mainly due to high level of active users

across social platforms in the country, making ways
for wide marketing campaign exposures for brands.Based on the findings from our survey, social media
tops the list on the most effective digital marketing

channel in Indonesia, with organic social media cam-
paigns ranked first on the list, followed by social me-
dia ads. This is mainly due to high level of active users

across social platforms in the country, making ways
for wide marketing campaign exposures for brands.Business environment: China’s ‘new economic cycle’ and the ‘new paradigm of globalisation: China’s economy enters the second half of an L-shaped recovery, China on the verge of a ‘new economic cycle.

Indonesia's Digital And Content Marketing Report In 2017

The proliferation of digital platforms and improved technology savviness are making consumers more discerning about how they spend their time online.
With this, there is a real emerging mindset shift among marketers, as they start to think as a publisher to lure prospects to their own channels with compelling contents, among other strategies. GetCRAFT observed that a lot of marketers in Indonesia are still struggling when it comes to digital marketing. An online survey was therefore initiated across big cities in Indonesia (Jakarta, Bandung, Yogyakarta, and Surabaya) to capture general market overview and analyse the current state of the industry to obtain some valuable learnings. Based on the fndings from our survey, social media tops the list on the most effective digital marketing channel in Indonesia, with organic social media campaigns ranked frst on the list, followed by social media ads. This is mainly due to high level of active users across social platforms in the country, making ways for wide marketing campaign exposures for brands.

This report was provided by Get Craft. For more information on Get Craft Company, visit their website at: https://getcraft.com/

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