Based on the findings from our survey, social media
tops the list on the most effective digital marketing

channel in Indonesia, with organic social media cam-
paigns ranked first on the list, followed by social me-
dia ads. This is mainly due to high level of active users

across social platforms in the country, making ways
for wide marketing campaign exposures for brands.Based on the findings from our survey, social media
tops the list on the most effective digital marketing

channel in Indonesia, with organic social media cam-
paigns ranked first on the list, followed by social me-
dia ads. This is mainly due to high level of active users

across social platforms in the country, making ways
for wide marketing campaign exposures for brands.Business environment: China’s ‘new economic cycle’ and the ‘new paradigm of globalisation: China’s economy enters the second half of an L-shaped recovery, China on the verge of a ‘new economic cycle.

Philippines FMCG Monitor

ü  KEY INDICATORS GDP grows by 6.8% in Q1 2018 driven by Manufacturing, Other Services, and Trade.

ü  FMCG TRENDS PH FMCG sales is steady at +2.2% in MAT March 2018, and continues to grow in basket size.

ü  HOT AREAS Significant growth in FMCG seen in South Luzon where heavier baskets and more trips are evident.

ü  RETAIL LANDSCAPE Whilst majority of channels are stable, convenience stores grow through wider reach of homes and higher checks.

ü EMERGING TRENDS Filipino homes continue to upsize by purchasing in bigger sizes.

This report was provided by Kantar. For more information on Kantar Company, visit their website at: http://www.kantar.com/

Other Market Research Reports