This report from Decision Lab explains the concepts of multi-channel digital campaign measurement and how companies can achieve higher returns and value in their multi-channel digital campaigns. The report discusses what it is that triggers increased spending on digital advertising; what aspects of digital campaigns should be measured; and translating objectives to Key Performance Indicators (KPI’s).

Decision Lab – Multi-channel digital campaign measurement

This report from Decision Lab explains the concepts of multi-channel digital campaign measurement and how companies can achieve higher returns and value in their multi-channel digital campaigns. The report discusses what it is that triggers increased spending on digital advertising; what aspects of digital campaigns should be measured; and translating objectives to Key Performance Indicators (KPI’s).
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This report was provided by Decision Lab. For more information on Decision Lab, visit their website at: https://www.decisionlab.co/

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