This special report from Kantar Worldpanel is designed to keep you abreast of Vietnam’s 2019’s consumer trends and behaviors, as well as explaining how these trends correlate with economic growth and development. As market players continue to vie for dominance, the need to understand and capture the interest of buyers has never been more apparent. A rapidly changing digital environment is having a big impact and can cause markets to become more volatile. For this reason, manufacturers, retailers and investors have a strong incentive to capture deep-rooted insights into the trends of the most influential groups of consumers, particularly the Millennials, but also the Centennials, and the growing senior population.

Kantar Worldpanel – Vietnam Insight Handbook 2019

This special report from Kantar Worldpanel is designed to keep you abreast of Vietnam’s 2019’s consumer trends and behaviors, as well as explaining how these trends correlate with economic growth and development. As market players continue to vie for dominance, the need to understand and capture the interest of buyers has never been more apparent. A rapidly changing digital environment is having a big impact and can cause markets to become more volatile. For this reason, manufacturers, retailers and investors have a strong incentive to capture deep-rooted insights into the trends of the most influential groups of consumers, particularly the Millennials, but also the Centennials, and the growing senior population.
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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