As consumers are becoming more sophisticated in their demands for products and services, innovation is happening faster than ever before.

However, among the thousands of new products that are launched each year, only a few will find real success and it’s increasingly difficult for new products to make a significant impact on category performance.

In our new publication, Innovation: Unlock the Possibilities, we will reveal the latest findings of new launches, how they have been changing in Vietnam recently as well as how to maximize the success of your future launches through real case studies.

Kantar - Innovation - Unlock the possibilities

As consumers are becoming more sophisticated in their demands for products and services, innovation is happening faster than ever before.

However, among the thousands of new products that are launched each year, only a few will find real success and it’s increasingly difficult for new products to make a significant impact on category performance.

In our new publication, Innovation: Unlock the Possibilities, we will reveal the latest findings of new launches, how they have been changing in Vietnam recently as well as how to maximize the success of your future launches through real case studies.
 imge 1056

This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

Other Market research