Vietnam continues to be an exciting market full of opportunities and challenges. During the last 4 years, we have witnessed significant evolution of retail landscape and consumer behavior, which leads to great volatility in growth. As a result, companies need to be better informed. Decision-making can no longer rely on gut feel and historic trends, as change would stand before us. This report from Nielsen Vietnam discusses how businesses have to make decisions faster based on “What’s next” in their own industry and in this market.

Vietnam Insights Pocketbook

Vietnam continues to be an exciting market full of opportunities and challenges. During the last 4 years, we have witnessed significant evolution of retail landscape and consumer behavior, which leads to great volatility in growth. As a result, companies need to be better informed. Decision-making can no longer rely on gut feel and historic trends, as change would stand before us. This report from Nielsen Vietnam discusses how businesses have to make decisions faster based on “What’s next” in their own industry and in this market

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This report was provided by The Nielsen Company. For more information on The Nielsen Company, visit their website at: http://www.nielsen.com/apac/en.html/

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