Dentsu Aegis conducted a global survey of 1,000 CMO’s and found that 79% of CMO’s believe they must transform, not just optimize, their businesses through digital technologies. Furthermore, 80% state they will need to take more responsibility for product and service innovation over the next 2-3 years. This report discusses the challenges that CMO’s face in today’s business environment and provides insights into problems, opportunities and the future direction that many brands are taking.

Dentsu Aegis Network – Make Change Real – CMO Survey 2019

Dentsu Aegis conducted a global survey of 1,000 CMO’s and found that 79% of CMO’s believe they must transform, not just optimize, their businesses through digital technologies. Furthermore, 80% state they will need to take more responsibility for product and service innovation over the next 2-3 years. This report discusses the challenges that CMO’s face in today’s business environment and provides insights into problems, opportunities and the future direction that many brands are taking.
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This report was provided by Dentsu Aegis Network. For more information on Dentsu Aegis Network, visit their website at: https://us.dentsuaegisnetwork.com/

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