MMA Vietnam and Decision Lab have launched the Ad Fraud report ~ the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavor benefits all stakeholders in the business.

Mobile Fraud in Vietnam

• Mobile Ad Fraud is amongst the top three challenges facing Vietnamese advertisers, who think they are not spending enough to combat the problem compared to the industry average.

• The main cause is believed to be the lack of disincentives and penalties against the problem, as well as the lack of transparency due to the complex web of middlemen.

• Vietnamese advertisers believe that they are most vulnerable towards traffic fraud whilst some claim to have been to be able to eliminate ad fraud of such categories.

• Advertisers are seeking both internal and external solution to tackle the issue. MOAT is currently the most common provider for ad fraud prevention and detection solution.

• The periodical analysis is a highly in-demand function but is currently underserved.

• Vietnam advertisers are not satisfied with their current ad fraud solutions. The country’s advertisers support ideas on more industry’s help toward tackling the problem.

Key Highlights:

• Are Vietnamese marketers spending more to combat Ad Fraud than their regional counterparts?
• What measures are required to combat Ad Fraud?
• What are the most dangerous fraud methods that need to be combated?

Mobile Fraud in Vietnam

MMA Vietnam and Decision Lab have launched the Ad Fraud report ~ the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavor benefits all stakeholders in the business.

Mobile Fraud in Vietnam

• Mobile Ad Fraud is amongst the top three challenges facing Vietnamese advertisers, who think they are not spending enough to combat the problem compared to the industry average.

• The main cause is believed to be the lack of disincentives and penalties against the problem, as well as the lack of transparency due to the complex web of middlemen.

• Vietnamese advertisers believe that they are most vulnerable towards traffic fraud whilst some claim to have been to be able to eliminate ad fraud of such categories.

• Advertisers are seeking both internal and external solution to tackle the issue. MOAT is currently the most common provider for ad fraud prevention and detection solution.

• The periodical analysis is a highly in-demand function but is currently underserved.

• Vietnam advertisers are not satisfied with their current ad fraud solutions. The country’s advertisers support ideas on more industry’s help toward tackling the problem.

Key Highlights:

• Are Vietnamese marketers spending more to combat Ad Fraud than their regional counterparts?
• What measures are required to combat Ad Fraud?
• What are the most dangerous fraud methods that need to be combated?
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This report was provided by Mobile Marketing Association. For more information on Mobile Marketing Association, visit their website at: https://www.mmaglobal.com/

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