Opening up Online: How to please all of the people all of the time. In a fast-moving world where today’s new release is tomorrow’s forgotten relic, it’s easy to fall foul of myths around the significance and potential of the online platform.

The preconception is often that in terms of grocery, the ceiling has been reached. But while 20% of all retail spending in the UK is now done online, it is less than 10% for grocery, underlining the potential of the channel.

Our new paper ‘Opening up Online’ uncovers how moving just a fraction of bricks and mortar shopping trips online will generate bigger shops, more spend, and better profits.

Packed with expert viewpoints and fresh insights, pick up your copy today and discover:

• Who buys online and why, and why brands and retailers need to move away from treating online shoppers as a distinct group.

• How to deliver against shoppers’ expectations of a speedy and convenient online service.

• What lessons we can learn from Asia, the world leader in online FMCG.

In the exciting future of e-commerce, one thing is for certain: if you don’t do it online, someone else will.

Opening Up Online

Opening up Online: How to please all of the people all of the time. In a fast-moving world where today’s new release is tomorrow’s forgotten relic, it’s easy to fall foul of myths around the significance and potential of the online platform.

The preconception is often that in terms of grocery, the ceiling has been reached. But while 20% of all retail spending in the UK is now done online, it is less than 10% for grocery, underlining the potential of the channel.

Our new paper ‘Opening up Online’ uncovers how moving just a fraction of bricks and mortar shopping trips online will generate bigger shops, more spend, and better profits.

Packed with expert viewpoints and fresh insights, pick up your copy today and discover:

• Who buys online and why, and why brands and retailers need to move away from treating online shoppers as a distinct group.

• How to deliver against shoppers’ expectations of a speedy and convenient online service.

• What lessons we can learn from Asia, the world leader in online FMCG.

In the exciting future of e-commerce, one thing is for certain: if you don’t do it online, someone else will.
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn