This presentation outlines the importance of strong branding to a companies overall financial performance. It then outlines how brands should adapt their brands based on differences in consumer attitudes and behavior by region. The rise in digital advertising channels is also discussed, and the rise of native advertising. The presentation also covers the increasing number of innovations in FMCG categories, which makes it ever more challenging for brands to stand out in Vietnam, as well as the rise in e-commerce and sustainability in Vietnam.

Consumer Trends 2020

This presentation outlines the importance of strong branding to a companies overall financial performance. It then outlines how brands should adapt their brands based on differences in consumer attitudes and behavior by region. The rise in digital advertising channels is also discussed, and the rise of native advertising. The presentation also covers the increasing number of innovations in FMCG categories, which makes it ever more challenging for brands to stand out in Vietnam, as well as the rise in e-commerce and sustainability in Vietnam.
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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