We believe that insights on consumers' online social activities are essential, especially in this challenging period.

Is there one app preferred by consumers for every online activity or do they go on different platforms for different activities? Do social media help bridge or further expand the generation gap? Are newly emerged social media platforms gathering interest and followers?

Decision Lab will shed light on the above questions, reveal the primary social media apps that people engage in and also discover which social media platform is favored by GenZ, GenY and GenX.

This is the presentation prepared by Decision Lab for the Spotlight event co-hosted with WeWork.

Some of the questions we provide answers to:

• Is there a difference in online activities between different age group?
• What is the social media platform is favored by Gen Z, Gen Y and Gen X
• Which app for which purpose?
• Are consumers are using 1 app for most of their activities or a different app for each purpose?
• What are the new faces in the market?

Navigating the Evolving Social Media Landscape

We believe that insights on consumers' online social activities are essential, especially in this challenging period.

Is there one app preferred by consumers for every online activity or do they go on different platforms for different activities? Do social media help bridge or further expand the generation gap? Are newly emerged social media platforms gathering interest and followers?

Decision Lab will shed light on the above questions, reveal the primary social media apps that people engage in and also discover which social media platform is favored by GenZ, GenY and GenX.

This is the presentation prepared by Decision Lab for the Spotlight event co-hosted with WeWork.

Some of the questions we provide answers to:

• Is there a difference in online activities between different age group?
• What is the social media platform is favored by Gen Z, Gen Y and Gen X
• Which app for which purpose?
• Are consumers are using 1 app for most of their activities or a different app for each purpose?
• What are the new faces in the market?
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This report was provided by Decision Lab. For more information on Decision Lab, visit their website at: https://www.decisionlab.co/