Annually, IFM conducts a consumer confidence study amongst two specific target groups - Vietnamese consumers and Vietnam’s local / Foreign Business Community (Senior & C-Suite Business persons).

Typically, this survey is conducted between December 15 –30thof the previous year and asks questions about their consumers and Business Confidence for the up coming year and their consumption behavior of the previous year with respect to spend.

With the outbreak of the Corona Virus at the start of the year, IFM decided to conduct a very similar survey with many of the same questions and additional questions to ascertain the perceived impact that Corona Virus has had and will have on Overall Business and consumer confidence and Impact on Business in Vietnam. This survey is divided into two parts – Pre Corona and Post Corona sentiment to show the ripple effect it has had on Vietnam.

2020 Consumer / Business Confidence Index and The Impact of Corona

Annually, IFM conducts a consumer confidence study amongst two specific target groups - Vietnamese consumers and Vietnam’s local / Foreign Business Community (Senior & C-Suite Business persons).

Typically, this survey is conducted between December 15 –30thof the previous year and asks questions about their consumers and Business Confidence for the up coming year and their consumption behavior of the previous year with respect to spend.

With the outbreak of the Corona Virus at the start of the year, IFM decided to conduct a very similar survey with many of the same questions and additional questions to ascertain the perceived impact that Corona Virus has had and will have on Overall Business and consumer confidence and Impact on Business in Vietnam. This survey is divided into two parts – Pre Corona and Post Corona sentiment to show the ripple effect it has had on Vietnam.
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This report was provided by Infocus Mekong Research. For more information on Infocus Mekong Research, visit their website at: http://www.ifmpanel.com/

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