As you may know, with consumer panel, Kantar is in weekly contact with your consumers across the country. With this report, we compile the latest trends and market information to provide you with an integrated view of Vietnam's FMCG market in both Urban and Rural areas on a monthly basis. Additionally, in this year edition, we also examine the impact of COVID-19 on consumer purchasing behaviors. We hope this exclusive service from Kantar will become a valuable input to your business decision-making process.

Key highlights from the report include:

• Vietnam recently suffers increasing numbers of new cases and even some deaths with a potential next wave of COVID in early H2.

• GDP slows down in the first half of 2020. Economic recovery remains challenging for the rest of the year with a revised GDP target of 3.8%.

• An abnormal upsurge in FMCG spend for in-home consumption, mainly due to the impact of the outbreak.

• The majority of FMCG categories achieve good performance in H1 2020. “Pandemic” categories enjoy impressive growth.

• Street shops still play a key role in generating spending, yet H&S and emerging channels are gaining in importance, especially during C-19 time.

• Out-of-home spend recovers quickly after social distancing, yet still not returned to pre-COVID levels. Noticeably, COVID-19 has accelerated the growth of delivery services.

Vietnam FMCG Monitor June 2020

As you may know, with consumer panel, Kantar is in weekly contact with your consumers across the country. With this report, we compile the latest trends and market information to provide you with an integrated view of Vietnam's FMCG market in both Urban and Rural areas on a monthly basis. Additionally, in this year edition, we also examine the impact of COVID-19 on consumer purchasing behaviors. We hope this exclusive service from Kantar will become a valuable input to your business decision-making process.

Key highlights from the report include:

• Vietnam recently suffers increasing numbers of new cases and even some deaths with a potential next wave of COVID in early H2.

• GDP slows down in the first half of 2020. Economic recovery remains challenging for the rest of the year with a revised GDP target of 3.8%.

• An abnormal upsurge in FMCG spend for in-home consumption, mainly due to the impact of the outbreak.

• The majority of FMCG categories achieve good performance in H1 2020. “Pandemic” categories enjoy impressive growth.

• Street shops still play a key role in generating spending, yet H&S and emerging channels are gaining in importance, especially during C-19 time.

• Out-of-home spend recovers quickly after social distancing, yet still not returned to pre-COVID levels. Noticeably, COVID-19 has accelerated the growth of delivery services.
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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