Did you know that 78% of advertisers in Vietnam believed that they lacked comparable media metrics across platforms, and 60% found it difficult to set KPIs for their digital campaign?

With that in mind, Decision Lab has been working to put together a report that sheds light on essential media metrics. We are excited for you to read the first-ever edition of Digital Ad Targeting Benchmark.

We understand that advertisers need more transparency, cross-platform measurement, and better planning tools. We hope that this report can be a helpful reference to help you plan and set realistic targets for your upcoming campaigns.

Digital Ad Targeting Benchmark

Did you know that 78% of advertisers in Vietnam believed that they lacked comparable media metrics across platforms, and 60% found it difficult to set KPIs for their digital campaign?

With that in mind, Decision Lab has been working to put together a report that sheds light on essential media metrics. We are excited for you to read the first-ever edition of Digital Ad Targeting Benchmark.

We understand that advertisers need more transparency, cross-platform measurement, and better planning tools. We hope that this report can be a helpful reference to help you plan and set realistic targets for your upcoming campaigns.
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This report was provided by Decision Lab. For more information on Decision Lab, visit their website at: https://www.decisionlab.co/

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