Overview of gaming industry worldwide and Vietnam. The parallel penetration of Game and Smartphone into life. Evolution of game + phones generations. Users behavior and time consuming on phone and games

Games - Not just entertainment but marketing opportunities

  • - Overview of gaming industry worldwide and Vietnam
  • - The parallel penetration of Game and Smartphone into life
  • - Evolution of game + phones generations
  • - Users behavior and time consuming on phone and games
  • - With a huge customer base, a new marketing channel is opened up: publishers now can also make revenue from in game ads.

Mai Le has been working in Vietnams advertising industry for more than 5-years and has had the opportunity to witness the explosion of gaming as well as mobile advertising and she made a choice to join the trend by joining Gameloft as a Business Development Manager.

She is a graduate of the College of Foreign Economic Relations and also attended the University of Economics in HCMC. Mai has experience at VNG as an account executive and at Blue Seed Company where she worked on digital video marketing solutions before joining Gameloft.

For more information on Gameloft Vietnam visit their website at: https://www.gameloft.vn

Other Market research