In a rapidly changing media landscape, how do people and brands collaborate to build mutual value? Edelman’s global Brandshare study shows that the value exchange between consumers and brands is broken, people believe that their relationships with brands are one-sided. So, what does that mean for marketers?

Living Brands - The DISCONECT between Brands & Customers

In a rapidly changing media landscape, how do people and brands collaborate to build mutual value? Edelman’s global Brandshare study shows that the value exchange between consumers and brands is broken, people believe that their relationships with brands are one-sided. So, what does that mean for marketers?

Moritz oversees all client teams as well as planning and creative studio in Vietnam. He is driving the evolution of AVC Edelman’s capabilities towards integrated engagement of social, digital, activation and traditional media to produce differentiating programs that promote and protect brands and corporate reputation.

Previous to this role, Moritz was Director at Zeno Vietnam, Edelman’s sister agency. He led the team to apply a different approach to PR and social media marketing, through idea-led campaigns, emotion-based story-telling and authentic engagement at the forefront of all client programs. Prior to relocating to Vietnam, Moritz led the corporate team at Edelman India in Mumbai.

For more information on AVC Edelman Vietnam visit their website at: https://www.edelman.com/office/ho-chi-minh-city/

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