For brands today the needle has moved from engagement to immersion and where every experience can be personal as technology scales the world. To win big, brands and marketers need to play smarter.

Brand building in the digital world

In generation scroll, where mobile is rewiring the brain, marketers are having to serve experiences to their customers to in bite sized pieces, in an age of 7 second attention spans. Today we see YouTube stars as big as movie stars - and bigger than brands. This is where the fittest brands move at the speed of culture and where disruption is the new norm. For brands today the needle has moved from engagement to immersion and where every experience can be personal as technology scales the world. To win big, brands and marketers need to play smarter.

Alfred Leitao heads up digital@Ogilvy for Vietnam and is responsible as Managing Director of OgilvyOne and RedWorks Digital Production Hub for SEA. Leading the Vietnam team for over 9 years, Alfred was the co-founder of the award winning digital agency WHO? Digital, acquired by WPP in early 2011

With 16 years working across both client and agency side, Alfred has a unique hybrid skill ranging from creative direction through to technical system development and high level project management. Alfred has managed digital for a diverse set of clients including Qualcomm, Diageo, Nestlé, HSBC, Kimberly-Clark, IBM, Nike, Unilever and Google to name but a few. Alfred holds a BFA (Hon) degree from the University of New South Wales, Sydney, majoring in computer design and digital media.

For more information about OgilvyOne Vietnam visit their website at: https://www.ogilvy.com/

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