As consumers move across multiple channels and adopt more advanced devices, targeting them becomes ever more complex. Yet there is a pattern to their behavior; consumers are selecting the device, channel or touch-point that’s right for them and the moment they are in.

Engaging the digitally connected consumer

As consumers move across multiple channels and adopt more advanced devices, targeting them becomes ever more complex. Yet there is a pattern to their behavior; consumers are selecting the device, channel or touch-point that’s right for them and the moment they are in. How can marketers take advantage of these patterns and target individuals and groups more effectively?

Glyn

A British national Glyn has been working in market research in Asia for 9 years, previously based in Thailand, Hong Kong & Korea. He has been with TNS Vietnam for the past 4 years. He has managed numerous projects in Asia including Vietnam, Thailand, Cambodia , Greater China, Korea, as well as Europe, Middle East & Africa. Local Banking, Digital, & Automotive champion, as well as heading up diverse projects in alcohol, FMCG, Insurance and Fast Food. Well versed in all research techniques, such as Brand & Ad tracking, Concept testing, Mystery shopping, Customer segmentation / satisfaction & others.

For more information on TNS Vietnam visit their website at: https://tnsvietnam.vn/

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