FMCG for in-home consumption marked a remarkable year, hitting a robust growth in 2020 amid the pandemic, driven by the increase in volume consumption. Yet, in short-term, consumer demand on groceries is getting back to pre-pandemic level.

Packaged Foods is the most successful sector and is the main driver of the abnormal spike in FMCG market throughout the year of stay-at-home economy.

Kantar: Vietnam’s FMCG Monitor Full Year 2020

FMCG for in-home consumption marked a remarkable year, hitting a robust growth in 2020 amid the pandemic, driven by the increase in volume consumption. Yet, in short-term, consumer demand on groceries is getting back to pre-pandemic level.

Packaged Foods is the most successful sector and is the main driver of the abnormal spike in FMCG market throughout the year of stay-at-home economy.
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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