In a blink of an eye, the world has transformed. A true adage globally but particularly true in Vietnam. Vietnamese consumers are smarter, savvier, and more easily distracted than ever. Brands and advertisers who struggle to transform effectively into the digital world may just starve. New campaigns and adverts do not have to be "sexy" but they have to be engaging. The Vietnam market is leapfrogging past traditional methods of building brand love.

Transform or Die - Vietnam Consumers, Are You Boring Them?

In a blink of an eye, the world has transformed. A true adage globally but particularly true in Vietnam. Vietnamese consumers are smarter, savvier, and more easily distracted than ever. Brands and advertisers who struggle to transform effectively into the digital world may just starve. New campaigns and adverts do not have to be "sexy" but they have to be engaging. The Vietnam market is leapfrogging past traditional methods of building brand love.

Kimble

Kimble Ngo
Chief Wizard
Kyanon Digital

Kimble Ngo is the Chief Wizard at Kyanon Digital, a digital production house in Ho Chi Minh City. His mission is to help Brands and Advertising Agencies create magic for their clients. A recent client campaign won the “Best in Show” award at the Mobile Marketing Association's SMARTIES VIETNAM 2016.

As well as Kyanon, Kimble founded Amplify Influence and The Modern Day Warrior. His work helps Senior Executives, IT analyst, Sales Staff, and entrepreneurs “Kick Butt” in their career and business. It is a mix of Competency and Character Skills development, with a heavy dose of mindset management.