Sports is increasingly about lifestyle & entertainment. Sports has the human element and values. Sports is all about passion. Despite the rise of new media and devices, sports still has a massive reach on traditional television.

Marketing For Fan

Sports is increasingly about lifestyle & entertainment. Sports has the human element and values. Sports is all about passion. Despite the rise of new media and devices, sports still has a massive reach on traditional television.

Phua Koon

PHUA KOON KEE
CEO
Aquarius Vietnam

Koon Kee is co-founder and CEO of Aquarius Vietnam. Originally from Singapore, Koon Kee has been working and living in Vietnam for the past 26 years. Aquarius Vietnam is the media representative for Discovery Networks, The New York Times, Sony Pictures Television, CJ Media, Channel News Asia, and Mashable. In the area of sports marketing, Aquarius Vietnam represents and/or partners with VSTV K+ Television, Eurosport, and The International Table-tennis Federation.

Koon Kee is also an Independent Board member of Kova Trading and will join the International Advisory Council in Vietnam of The Singapore Management University later this year. Prior to his current responsibilities, Koon Kee held general management and board responsibilities at ICI Paints Vietnam, American Standard Vietnam, T&C-Tait Vietnam, and Dinh Quoc Glass.