But why football? With a global audience of more than 3.5 billion locked onto the beautiful game and with over 300 million playing it around the globe… there’s no doubt that football is the worlds’ game. The choice of being associated to a club/league or player needs to be deeply thought out. You also need to consider the thoughts of your customers.

How Consumer and Corporate Brands Can Reach And Engage Their Customers By Interaction With Sports Marketing And Media Entities

But why football? With a global audience of more than 3.5 billion locked onto the beautiful game and with over 300 million playing it around the globe… there’s no doubt that football is the worlds’ game. The choice of being associated to a club/league or player needs to be deeply thought out. You also need to consider the thoughts of your customers.

Ivan

IVAN CODINA
Managing Director
La Liga - SEA, Australia, Japan & South Korea

Ivan Codina is the head of the LaLiga regional office in Singapore. La Liga is the top professional association football division of the Spanish football league. Ivan’s role is to bring LaLiga closer to the football fans in Asia and to increase the LaLiga’s fan base.

Ivan has more than 15 years’ experience working in the Sports Industry and has worked the past 9 years in Southeast Asia. During this time he has held management and marketing roles at Dentsu Sports Asia, Red Card Global and the Singapore Sports Council.

Ivan’s role keeps him traveling almost all the time and his favorite thing to do during his spare time is to spend time with his wife and son. LaLiga is very committed to the Vietnamese football fans and will be conducting a series of activations in the Vietnamese market in order to start engaging with them.