Spotlight of the Month – Beer market: A star performer! Beer is the key driver of Beverage growth, achieving a great performance thanks to the up-trading trend as consumers are now heading more towards premium beer products. For in-home purchases, Tet has been playing an important role to total Beer revenue in a year and is projected to keep up the pace in Tet 2018. In order to win this hot season, innovation in gift packaging or gift sets should get more attention, especially in Urban because more than half of total Tet value sales has earned via gifting.

FMCG Monitor October 2017

Spotlight of the Month – Beer market: A star performer! Beer is the key driver of Beverage growth, achieving a great performance thanks to the up-trading trend as consumers are now heading more towards premium beer products. For in-home purchases, Tet has been playing an important role to total Beer revenue in a year and is projected to keep up the pace in Tet 2018. In order to win this hot season, innovation in gift packaging or gift sets should get more attention, especially in Urban because more than half of total Tet value sales has earned via gifting.
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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