Spotlight of the Month – Promising Private Label? While Private label accounts for 20-30% of total retail sales in US or EU markets, it still has limited development in Vietnam mainly due to the underdeveloped Modern Trade, the lack of diversified product offers and the effective communication. However, with the rise of smaller modern shopping formats and more investment from “giant” retailers, would it be able to leverage Private label further?

FMCG Monitor November 2017

Spotlight of the Month – Promising Private Label? While Private label accounts for 20-30% of total retail sales in US or EU markets, it still has limited development in Vietnam mainly due to the underdeveloped Modern Trade, the lack of diversified product offers and the effective communication. However, with the rise of smaller modern shopping formats and more investment from “giant” retailers, would it be able to leverage Private label further?
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This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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