Vietnamese consumer trends are changing beyond any recognition with many positive signals from economy, policies and income index. In 2015 Vietnam experienced a dramatic increase of food and beverage chains, health consciousness converted into action and the growth of industries related to mobile. Shifts in consumerism and social activism are also changing consumer trends related to brands and the products that consumers consider important in their daily lives.

Vietnam Consumer Trends 2018

Vietnamese consumer trends are changing beyond any recognition with many positive signals from economy, policies and income index. In 2017 Vietnam experienced a dramatic increase of food and beverage chains, health consciousness converted into action and the growth of industries related to mobile. Shifts in consumerism and social activism are also changing consumer trends related to brands and the products that consumers consider important in their daily lives.

Richard Burrage
Managing Partner
Cimigo

Richard Burrage is the Managing Partner of Cimigo, a regional marketing research agency in Asia (wwww.cimigo.com). Richard has worked across Asia Pacific consulting across a range of industries and business issues. He travels constantly. He loves advising clients on new product development, brand and communications development. Richard is a UK national, who has lived in Asia longer than his place of birth. He resides in Saigon, with his Vietnamese wife and three children.

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