Vietnam Business Channel

Grab & Samsung sign Southeast Asia Digital MOU

Grab and Samsung Electronics have announced a multi-year agreement to drive digital inclusion in Southeast Asia and will work together on a wide range of technology initiatives that will allow them to bring enhanced customer experiences and improved income opportunities to millions of consumers and Grab driver-partners across Southeast Asia.

Grab is the market leader in ride-hailing services in Southeast Asia, an industry that is one of the fastest growing Internet services sectors and is expected to be a $25-billion market by 2022 in this region.

As a part of the wide-ranging strategic collaboration, Grab and Samsung will develop solutions for the ride-hailing industry, including micro-financing schemes for Grab’s over 2.3 million driver-partners. They also expect to develop improved customer booking, solutions, in-car experiences and new mobility solutions to customers throughout the region.

The two companies will have said they will expand into Southeast Asia’s fragmented mobile payments ecosystem and provide an integrated mobile payments solution that will serve the needs of consumers across Southeast Asia.

Anthony Tan, Group CEO and Co-founder of Grab, said, “Southeast Asia is home to the world’s fastest growing emerging markets, yet many in the smaller towns and cities do not have easy access to the growing digital economy. Mobile technology can bridge the infrastructural divide and make economic growth more inclusive."

Tan also said, "Samsung is one of the world’s most innovative technology companies, and we are thrilled to partner with them to empower more people in Southeast Asia to improve their livelihoods and provide more digital services for everyone on the Grab platform.”

The strategic collaboration between Grab and Samsung will be rolled out in phases across all countries in Southeast Asia where Grab operates. More than 2.3 million Grab driver-partners in the region will have access to a micro-financing program that will give them access to Samsung’s mobile technology. The micro-finance program will allow drivers to reduce the cost of purchasing a smart phone and will lower their on-going maintenance costs while providing drivers with superior software and security features.


To make Grab’s services more accessible to commuters and customers in Southeast Asia, Grab will introduce more GrabBooths and GrabKiosks in busy consumer hubs, such as shopping malls, hotels, and airports. These will feature Samsung devices with the Grab app pre-installed, allowing individuals and concierge services to book a Grab ride for themselves or others, even when they do not have data connectivity.

The devices at GrabBooths and GrabKiosks will be first rolled out in Singapore and Vietnam in the first quarter of 2018 and other countries in Southeast Asia later in the year.

In addition, Grab will install Samsung tablets inside cars in Singapore during 2018 to provide multi-media services and infotainment content to customers during their rides. Grab will partner will various content partners and will expand the program from Singapore to other countries throughout the year.