Chatbots are making headlines in the B2B marketing world as the next big thing to assist businesses in their efforts towards enhancing customer service. Artificial Intelligence (AI) bots are expected to transform how people and businesses interact with brands and services. This article will share 4 applications of smart chatbot built on FPT.AI platform in reality.
In September 2018, FPT.AI updated the chatbot building platform version 3 – FPT.AI Conversation with many preeminent features. Accordingly, FPT.AI Conversation allows bot users to create different chat scenarios, analyze chatbot and customer data and manage messages with customers besides the basic functions of chatbot.
As one of the four main modules of FPT.AI, FPT.AI Conversation is the foundation for creating artificial chatbot applications with the most advanced machine learning technologies and Natural Language Processing/ Understanding – NLP/NLU. Integration on popular chat interfaces such as Facebook Messenger, Zalo, Website, chatbot built on FPT.AI platform allows users to interact directly with businesses through natural conversations, support 1 -1, giving customers useful experiences.
FPT.AI Chatbot has the ability to provide personalized and contextual responses via a chat interface on messaging apps like Facebook Messenger, Skype, and Zalo… without having an operator. It is this ability that helps businesses save large amounts of money in customer service.
And in addition to the cost savings, the trend of people preferring to get information via chat compared to a traditional phone call is increasing. The advancements in Machine Learning and Natural Language Processing (NLP) enabled the evolution of intelligent bots that could provide responses in a very natural language tone.
From lead qualification to data gathering, and finally to closing sales or problem-solving, chatbots can indeed create engaging and unique experiences with excellent results across the board, all while saving B2B companies time and money.
Here is how FPT.AI chatbot does it:
The road to get prospects to engage with a company on the website and turn them into serious customers is not a short one, but chatbots can be deployed at every stage to make it smoother in both B2B and B2C settings.
A chatbot that can ask a website visitor the right questions and help them narrow down products or services that directly relate to their interests. This eliminates the need to sift through content that is not relevant to the business or individual’s interests. Furthermore, bots can also analyze visitor patterns to help determine if they are likely a qualified lead, to begin with, saving the sales team precious time.
Chatbots facilitate a much faster sales cycle at every step of the way, but especially in the critical beginning stages. In turn, this reduces frustrations for sales teams and enables a much more seamless experience for prospects. Bots also make sales teams leaner and more productive by helping them chase better-qualified leads, thereby reducing the sales training and direct sales costs significantly.
FPT.AI Chatbot Application:
FPT Shop is a retail chain belonging to FPT Retail Joint Stock Company. FPT Shop is currently using FPT.AI platform to develop a chatbot on Facebook Messenger that’s named “Pika.”
The system automatically responds to customer questions and sends information about new promotions, products, and services of the store quickly. The application of chatbot helps FPT Shop improve the quality of customer services and minimize human resource costs.
Chatbot Pika can help customers: Look up detailed information about products; Look up real-time inventory information by location; Order online; Look up promotions; Chat with the theme: “drop the hearing”, love … With the softly designed answers, Chatbot AI FPT Shop gives customers a feeling like they are chatting with real people, providing personal experiences. High multiplier.
Besides Pika, there is also customer service chatbots of Eximbank, TP Bank and FPT Telecom that have been built on the basis of FPT.AI’s artificial intelligence.
Closely tied with lead qualification lies data gathering. Customers are not the only ones who must explore sources, process large amounts of information and then try to make informed choices. Sales teams also have to analyze data to figure out what the customers want or need, or to figure out the most qualified leads.
Especially when dealing with B2B marketing at a large scale, it is not possible for human agents to manually mine all of the relevant data, organize it, and also analyze it in order to improve services, target products to their desired audience, and tailor special approaches.
Bots can automate the process of data management and can help human staff at mapping the data based on the changing organizational trends.
Chatbots can help an organization by improving the customer response rate around the clock. In other words, chatbots can give accurate, personalized and instant responses to common issues 24/7. Clients value this greatly, especially when checking for reliability and access information on products and services.
In addition, chatbots allow agents to focus on more complex customer service issues by handling a large volume of repetitive and basic queries without the need for interference.
Chatbots are customizable for different languages too, so it is not necessary to hire large numbers of staff that are fluent in many languages in order to assist clients from around the world. For these reasons, chatbots greatly reduce operational costs associated with the need to hire specialized staff or extra agents who need to be available at 24/7.
With the concept of data injection and machine learning, bots are learning faster based on the conversation they have with multiple users.
Easy information access for B2B sales reps and marketers
Sales representatives need access to key metrics to make informed decisions during the sales process. Having a virtual assistant to provide this information immediately, at any time and from anywhere saves time and enables data-driven decision-making.
Chatbot for artificial intelligence application built on FPT.AI platform can be integrated into the company’s internal messaging application to be able to text with the sales team and get data from Business Intelligence (BI), Customer Relationship Management (CRM), and Line of Business (LOB) systems.
FPT.AI chatbot can be integrated into many channels to answer questions quickly and naturally. The sales team will not need to look up information on many different systems themselves, and from there can focus on the important parts of the sales process.
FPT.AI Conversation – the platform for building chatbot for businesses
Chatbots can simplify the process of locating potential customers, improve and accelerate data collection, improve customer service, simplify the process of accessing information. Businesses are gradually recognizing chatbot’s capabilities in customer service, sales, and marketing. Many businesses have implemented chatbot for at least one sales field, along with learning about other use cases.
As companies in Vietnam become familiar with chatbot systems and how they are designed, developed and implemented, its expected that an increasing number of both medium and large-scale enterprises will implement them into their operations. By 2025 it is expected that more than 50% of enterprises of medium and large scale will use chatbots along with a number of small and lean digital companies.