Viet Nam’s famous tourist spots and special tours that are organized and managed by members of the Viet Nam Community Tourism Association (VCTC) will be on the video app TikTok under a cooperation deal between the Vietnam National Administration of Tourism (VNAT) and Beijing ByteDance.
TikTok is an iOS and Android media application (app) for creating and sharing short videos. ByteDance launched the original version of TikTok, named “Douyin” for the China market in September 2016 and TikTok was launched in 2017 for markets outside of China. TikTok, says it now reaches 1 billion android smartphone users in 150 markets around the world, including 12 million users in Vietnam.
Under the sponsorship of VNAT, Tourism Magazine will partner with TikTok Vietnam to teach partners how to create content and feature Vietnam’s tourism destinations on the TikTok platform.
The VNAT / Tourism Magazine marketing program has a very ambitious goal of producing and helping members to produce and place 30,000 short videos on the TikTok platform with a target of 100 million video views. Videos will be featured under the brand hashtag of #HelloVietnam. The first video in the Vietnam series will be on Da Nang and is slated to be launched on June 15th under the hashtag #HelloDanang.
Vietnam’s tourism industry set record in 2018 when 15.5 million foreign visitors visited the country and VNAT is setting a goal of 18 million foreign tourists in 2019. Approximately 7.3 million foreign tourists visited Vietnam in the January ~ May period, an increase of 8.8% above 2018 tourism figures.
With Vietnam’s overall tourism numbers continuing to grow, especially in the low ~ medium revenue market segment (such as backpackers), tourism experts expect that TikTok will help them to continue to grow this market segment since 41% of the apps users are 16 ~ 24 years of age.
They are optimistic that TikTok will be able to help them reach the international youth market as well as young Vietnamese who are also interested in domestic travel market. VNAT said that the agreement is part of its efforts to create an effective Digital 4.0 marketing strategy that engages consumers across multiple media platforms.