London-based Dentsu Aegis Network has signed an agreement to acquire Ambient Digital Vietnam – the country’s largest independent digital media agency. After the acquisition is finished, Ambient will become a part of the Dentsu Aegis subsidiary, iProspect and be rebranded as iProspect Vietnam.
Ambient Digital Vietnam was established in Ho Chi Minh City in 2010 and is considered a full service digital agency. The company has 95 employees in Vietnam and is the country’s largest independent digital media agency. As well as Vietnam, the country also operates regionally and has offices in Hong Kong and Singapore.
|A timeline of Ambient Digital Vietnam from 2010 ~ 2016 as shown on their website|
According to Dentsu Aegis, the acquisition of Ambient Digital will add significant scale and capability in integrated digital media and combines Ambient’s programmatic ad-tech platforms, digital creative production and social management with iProspect’s technology and world-wide network.
|Key executives of the new iProspect Vietnam - Thu Nguyen, CEO (left), Andrew Stephens, Chief Growth Officer (center),
and Sanjay Bhasin, Dentsu Aegis Network Indochina CEO (right)
Commenting on the acquisition:
“Dentsu Aegis Network’s acquisition of Ambient Vietnam is the lynchpin in driving towards our strategy to be the leading marketing services group built for the digital economy in the region. They have grown to become the largest independent digital media agency in Vietnam and continue this journey by spearheading the entry of iProspect here. As multi-screen search and performance campaigns become a key focus for advertisers, the launch of iProspect through the ambient acquisition ensures our clients continue to succeed in the digital space.” - Sanjay Bhasin, CEO of Dentsu Aegis Network Indochina.
“Vietnam is a star amongst the Southeast Asian economies, and as a digital advertising market offers high growth potential. Combining Ambient Digital’s market tailored approach to performance and iProspect’s international experience and clout allows us to create a scaled and highly competitive performance-first full service offering unique to Vietnam. iProspect has a strong presence throughout Southeast Asia, and the addition of Ambient Digital completes the puzzle by launching a strong operation in Vietnam to set us up well to pursue multi-market business in the region.” - Joanna Catalano, CEO of iProspect APAC.
“The Dentsu Aegis Network brings to Ambient Digital Vietnam the credibility and gravitas of an international agency group. We have been working closely with Dentsu Aegis Network Vietnam’s agencies for some time and have already seen early successes with this partnership. - Thu Nguyen, Founder and Chairman of Ambient Digital, and Andrew Stephens, Co-Founder and CEO.
Nguyen and Stephens added, “iProspect’s Vietnam launch is significant as it marks the first entry of a global performance agency in this market. The integration of iProspect’s tools and technology with Ambient’s local knowledge and digital expertise represents a unique and robust offering for Dentsu Aegis’ clients, our clients and the clients we are yet to meet. The evolution of Ambient into iProspect is an exciting opportunity which allows us to bring the most advanced digital solutions to the Vietnam market.”