Vietnam Business Channel

Vietnam 2018 – Expand International Tourism Promotion

In an effort to keep the current international tourism interest in Vietnam alive and expanding, Vietnam will join a minimum of 13 international travel fairs in 2018 and plans to organize market expansion events, and invite foreign partners to Vietnam to learn about local tourism products and services.

The Vietnam National Administration of Tourism (VNAT) has created a tourism promotion plan for 2018 and plans to promote Vietnam in multiple markets and will be attending four travel fairs in Northeast Asia, two travel fairs in Southeast Asia and one travel fair in Australia. Additionally, VNAT plans to participate in four major travel fairs in Europe and one in Russia. For the first time, Vietnam will also promote itself at the IMEX exhibition in Las Vegas (USA), considered to be America’s largest travel and tourism industry event.

International travelers visiting Vietnam continue to increase and According to VNAT’s latest statistics, 11.6 million international tourists had arrived in Vietnam by the end of November, 27.8% increase from 2016 and the country was expecting more than 12 million international visitors by the end of 2017.

In order to increase Vietnam’s brand and product awareness across Asia, Europe and the USA, local travel firms have contributed US$1.76 million USD (40 billion VND) to support Vietnamese tourism promotion activities at the ITB Berlin Travel Trade Show in March 2018 and at the World Travel Market in the UK in November 2018.

The public and private sector activities will also include organizing FAM (Familiarization And Meeting) trips and market expansion programs with a variety of markets that Vietnam is interested in reaching. In Asia, these include FAM projects in Australia, China, Japan, New Zealand and South Korea. There will also be FAM projects planned for Eastern and Western Europe and Russia.

There will also be media programs activated in 2018 that will welcome broadcasters and journalists from both general media and the travel press to Vietnam. Media from China, Japan, South Korea, North America and Western Europe are being targeted. To support the various government and private sector initiatives, a new English-language tourism promotion website will be created and use the URL ... vietnamtourism.vn.

Between 2010 and 2015, the tourism industry recorded average growth of 9.5%, contributes 6.6% to Vietnam’s economy and employs more than 2.2 million people. Travel and tourism is a key industry that the government would like to see expansion in.