Vietnam Business Channel

YouGov and Decision Lab join forces to bring data solutions to brands in Vietnam

Thue Quist Thomasen from Decision Lab discussing the company’s partnership with YouGov.

YouGov, the international research and data analytics group headquartered in London, has announced a new partnership in Vietnam with leading research company Decision Lab. This collaboration represents the next step in the expansion of YouGov’s Global Partnerships Program across the APAC region.

The Global Partnership Program offers affiliate partner research agencies access to YouGov’s platforms, panels and expertise and establishes the company’s brand and data products at a local level. Affiliate partners can use the panel data that sits within YouGov’s Cube database to develop their online research businesses as part of the partnership.

Decision Lab is a leading digital media tracking and online research company in Vietnam. Established in 2016, it has built a strong reputation in the market working with a wide range of international companies. This new partnership combines global expertise with local insight; bringing innovative platforms to brands in Vietnam and offering them unrivalled access to the latest data on consumer trends, attitudes and behaviors.

Stephan Shakespeare, Chief Executive Officer of the YouGov Group, said: “As we continue our global growth, YouGov is excited to partner with Decision Lab, which is recognised as a leader in online research in Vietnam. The relationship will help YouGov establish its brand in Vietnam and give Decision Lab the great benefits our Global Partnerships Program provides. As well as gaining access to YouGov’s technology platforms and suite of data products, they also plug into our infrastructure, helping them to grow their business and expand their client base. We are looking forward to working with Decision Lab to bring the best online research data and tools to customers in Vietnam.”

Decision Lab’s Thue Quist Thomasen, who will lead the new partnership, added: “Competition across all sectors is getting fiercer as more local and international players discover the opportunities of the Vietnamese market. Now more than ever, brands need to be in constant touch with their consumers to make quick decisions and adapt to changing realities. YouGov’s market-leading solutions - such as BrandIndex and Profiles - offer unrivalled insight into fast-moving consumer trends, allowing companies to track their brands daily and deep-dive into evolving consumer habits. We are very proud to announce this partnership and excited to present it to our clients.”

About YouGov

YouGov is an international research and data analytics group. Its mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them.

YouGov’s proprietary global panel of over 9 million people provides it with thousands of data points on consumer opinions, attitudes and behavior. It combines this data with its research to provide insights that enable intelligent decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks.

About the YouGov Global Partnerships Program

The Global Partnerships Program accelerates YouGov’s expansion into new markets while providing partner agencies with a range of benefits that are superior to anything else in the market. The arrangement allows partners get immediate access to YouGov’s panel, including, its proprietary, multi-dimensional database that allows clients to analyse hundreds of thousands of data points about consumers’ attitudes and behaviors.

YouGov shares its IP and knowledge about both its own products and online research in general, and gives partners the chance to sell to global brands as well as exclusive rights to sell YouGov’s data and products in its market. By using the YouGov panel – known for the quality and richness of its data – partners are able to grow their online research presence more quickly.

About Decision Lab

Decision Lab is a boutique market research company leading in measuring and optimizing digital marketing campaigns. Through its proprietary panels in Southeast Asia and cutting edge technology it offers clients a set of tools to measure digital campaigns and their effectiveness in driving brand lifts. Combined with a deep understanding of the media landscape and consumer trends the company advises both local and multinational brands as well as media agencies.




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