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Marketing in the Age of Big Data: How “Big” Makes A Difference

16 March 2019 - (13:30 - 15:15)

Hotel Pullman Hotel Saigon Centre

Marketing in the Age of Big Data: How “Big” Makes A Difference
Marketing in the Age of Big Data: How “Big” Makes A Difference

Companies are revolutionizing the way sales and marketing are done by tapping into the power of predictive analytics. Learn how Big Data is revolutionizing the future of sales and marketing, and how predictive analytics is different using Big Data as compared to conventional data.

Modeled after a typical lecture under ESSEC's Master of Science (MSc) in Marketing Management & Digital, this master class lets you sample the program and learn how ESSEC can help you build a global career in marketing.

Click here for more info.