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Prophet – Webinar - 2021 Trends: How Digital Will Impact Businesses in Asia This Year

16 March 2021 - (12:00 - 13:00)

Webinar

Prophet – Webinar - 2021 Trends: How Digital Will Impact Businesses in Asia This Year
Prophet – Webinar - 2021 Trends: How Digital Will Impact Businesses in Asia This Year

Each year, Altimeter's analyst team publishes its predictions around which digital trends will have the biggest impact on business in the coming year.

In this webinar, join Altimeter analyst Charlene Li and Prophet partners Jacqueline Alexis Thng and Cecilia Huang as they discuss their learnings from 2020, and what they anticipate for Asia in 2021.

Topics and themes that may be covered include:
• Digital Transformation Becomes a Transformation Discipline and Department.
• “We Work” Morphs into “We Gather”.
• The 360 Customer Organization Takes Shape, But On Different Paths.
• Organizational models will begin to transform.
• Workforce analytics — eventually digital workforce platforms — will become a key enabler of distributed work.
• Intelligent technologies will become a competitive differentiator — just not in the way you might think.
• Increased Integration Across Different Customer-facing teams.
• Shift from Third-party Data to First- and Second-Party Data.
• Increasing Marketing Use Cases for AI.
• The Digital Transformation of Selling Will Change the Sales-Marketing Relationship.
• COVID-19 Causes Businesses to Reimagine Their Customer Journey and Sales Funnel.

Click here for more info.


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