Who are Vietnam's MAD men & women?

VietnamBusiness.TV's list of who's who in Vietnam's advertising industry


Kate Bayona Garcia

Kate Bayona-Garcia - General Manager, Leo Burnett Vietnam

Kate Bayona-Garcia’s innovative approach to communications has earned her and her teams global and regional (APAC) recognitions for pioneering works. With over 12 years of working across different facets of integrated communications and spending 8 years with Leo Burnett, she has been embracing the agency’s dream to be the best creator of ideas that truly move people – bar none.

Mervyn Cheo - Chairman & CEO, Phibious Group

Mervyn Cheo has founded and built leading companies across Southeast Asia. He has grown Phibious Group into a leading media and marketing group in the region, with Campaign Asia naming Phibious as Southeast Asia's "Integrated Agency of the Year in 2015".


Alan Couldrey - Chairman, Ogilvy & Mather

Starting his career with Ogilvy & Mather in Hong Kong as a copywriter, then moving on to Jakarta as a creative director, Couldrey has moved up the ranks to becoming the CEO of various Ogilvy & Mather offices in the APAC region. Some of the countries he has worked in include Thailand, Vietnam and a decade in Indonesia.


Abhijit Das - Chief Strategy Officer, Leo Burnett Vietnam

Abhijit serves as a sounding board for strategic questions that surround the brand and the business. He comes with 15+ years of experience in Brand Consulting, Consumer Insights and New Media. An active thought leader and provocateur in industry conversations shaping the business of communication.


Chris Elkin - Managing Director, Edge Asia Vietnam

Chris Elkin is the Managing Director of Edge Asia Vietnam / Red Brand Builders is an marketing communications services company located in Ho Chi Minh City, Vietnam that specializes in market entry, brand strategy, brand design and digital marketing campaigns for both multi-national and Vietnamese companies.


Dale Herigstad - CCO, WPP

Dale Herigstad is the winner of four Emmy Awards and the most influential person in Interface Design. He is currently the Chief Creative Officer at WPP and also the Futurist Designer of the famous Minority Report interface. With an extensive background in Broadcast Design and branding, he was creative director of on-air design and branding for three CBS Sports Winter Olympics broadcasts in the 1990s.

Kit Ong

Kit Ong - Chief Creative Officer/ Partner, The Purpose Group

Kit Ong is one of the most famous Creative Directors in Vietnam, renowned for his work with a variety of brands. He began his career worked in advertising agencies in Malaysia and Shanghai before joining Y&R Vietnam. Kit has won international awards from Cannes, Spikes Asia, One Show, D&AD, Clio, New York Festivals, London International Awards, Spikes Asia, AdFest and many other shows in almost every category there is.


John Sampson - Executive Creative Director / Managing Partner, DDB Vietnam

Sam is a multi-awarded Creative Director and Strategic thinker from New Zealand with over 100 international awards. A huge believer in embracing digital as core to communication, as opposed to peripheral, Sam has a high profile in Vietnam due to numerous successful advertising and marketing campaigns.

Rakesh Singh - Managing Director, Havas Media

Rakesh Singh is working at Havas Media, Vietnam as Managing Director. He moved to Vietnam after a 3-1/2 year stint with Omnicom in West & Central Africa. He started his career in media industry in 1999 and has over 17+ years of rich experience with leading media agency groups including Group M, Omicom and Publicis .

Mujalint Srivarintr - Managing Director, B.M.C by TPG

Boom moved to Vietnam earlier this year to take up her current position at BMC and is a manager / team leader with experience in brand development, events, media, public relations and social media. She has developed critical strategic thinking skills and does her best to provide creative solutions for a variety of clients.