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Market Research & Presentations

In 2018, possibly surprisingly, TV advertising will still grow, but as you might expect, digital will grow much faster. But…
What does it all data mean for research? Implications for research industry? Let see what Ralf explain about On-line Market…
Watch QUYNH HUONG NGUYEN - Managing Director, Nielsen Vietnam sharing her talk about what wil happen in consumer trend in…

Vietnam Consumer Trends 2018

Added on Thursday, 18 January 2018 in Marketing & Media
Vietnamese consumer trends are changing beyond any recognition with many positive signals from economy, policies and income index. In 2015…
This survey was conducted in order to understand the marketing activities, relationship between brands and agencies, as well as the…
Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps…
Digital advertising is growing rapidly. We conduct the survey on the opinions of the digital marketers and investigate into the…
Many foreign brand comes in to Vietnam but Vietnam also has a number of good domestic fashion chains. We researched…

FMCG Monitor November 2017

Added on Tuesday, 19 December 2017 in Marketing & Media
Spotlight of the Month – Promising Private Label? While Private label accounts for 20-30% of total retail sales in US…

Vietnam E-Commerce Market 2017

Added on Friday, 08 December 2017 in Marketing & Media
The penetration of online shopping is higher and tends to increase in years to come. Let's take a look at…
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