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Market Research & Presentations

Watch Nicole Nguyen - Chief Marketing Officer, Infinity Blockchain Labs (HCMC) sharing on general blockchain landscape in Vietnam. General Blockchain…
Watch Kimble Ngo - ICO advisor, AmpMarketing Blockchain sharing on the future of blockchain in marketing and media industry. Keep…

Top 5 Consumer Trends taking over 2017

Added on Tuesday, 27 February 2018 in Consumer
By 2035, more than half of Vietnam population will enter the global middle class. Hence, consumers are ready to pay…
Asian brands continue to thrive within their own borders, rising on top of most of the Asian markets in recent…

FMCG Monitor December 2017

Added on Monday, 26 February 2018 in Marketing & Media
Snack market is now the main source of growth for Packaged Foods in both Urban and Rural. More innovations and…

Konsumer Insights Asia Q3 2017

Added on Monday, 26 February 2018 in Marketing & Media
2017 Q3 Asia Consumer Insights report is now available with FMCG trends in a variety of categories in the region,…
In 2018, possibly surprisingly, TV advertising will still grow, but as you might expect, digital will grow much faster. But…
What does it all data mean for research? Implications for research industry? Let see what Ralf explain about On-line Market…
Watch QUYNH HUONG NGUYEN - Managing Director, Nielsen Vietnam sharing her talk about what wil happen in consumer trend in…

Vietnam Consumer Trends 2018

Added on Thursday, 18 January 2018 in Marketing & Media
Vietnamese consumer trends are changing beyond any recognition with many positive signals from economy, policies and income index. In 2015…
This survey was conducted in order to understand the marketing activities, relationship between brands and agencies, as well as the…
Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps…
Digital advertising is growing rapidly. We conduct the survey on the opinions of the digital marketers and investigate into the…
Many foreign brand comes in to Vietnam but Vietnam also has a number of good domestic fashion chains. We researched…

FMCG Monitor November 2017

Added on Tuesday, 19 December 2017 in Marketing & Media
Spotlight of the Month – Promising Private Label? While Private label accounts for 20-30% of total retail sales in US…
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