2017 has seen a huge shift in attitudes especially towards the importance of a brands country of origin and the impact of International brands and advertising on Vietnam culture. The B&A Monitor covers the years of 2001, 2004, 2008, 2011, 2013 and 2017, is comprised of over 6,000 Interviews and helps readers better understand consumers attitudes and perceptions to brands and advertising in Vietnam.

Change in Vietnam Brand & Advertising Attitudes - Aug 2017 (Vietnamese)

2017 has seen a huge shift in attitudes especially towards the importance of a brands country of origin and the impact of International brands and advertising on Vietnam culture. The B&A Monitor covers the years of 2001, 2004, 2008, 2011, 2013 and 2017, is comprised of over 6,000 Interviews and helps readers better understand consumers attitudes and perceptions to brands and advertising in Vietnam.

INFOCUS Mekong Research

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