Spotlight of the Month - A shift to healthy and convenient offers: Products or categories “not good for health” and “not convenient” are seeing buyer departure, losing more and more shoppers to the better ones. Hence, innovation focusing on safe and natural ingredients or new formats ready for consumption should be prioritized to be back to growth.

Vietnam FMCG Monitor July 2017

Spotlight of the Month - A shift to healthy and convenient offers: Products or categories “not good for health” and “not convenient” are seeing buyer departure, losing more and more shoppers to the better ones. Hence, innovation focusing on safe and natural ingredients or new formats ready for consumption should be prioritized to be back to growth.
Kantar

This report was provided by Kantar Vietnam. Kantar Worldpanel is the global expert in shoppers’ behaviour. For more information on Kantar Vietnam, visit their website at: https://www.kantarworldpanel.com/vn

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