What if everyone's doing fake interactions, fake fans and fake ads? To beat the threat of fake likes, you’ll need to focus on create good ads, set brand safety rules, and successful organic content, paid boost based upon.

Performance Enhancement - Beating The Cheats

What if everyone's doing fake interactions, fake fans and fake ads? To beat the threat of fake likes, you’ll need to focus on create good ads, set brand safety rules, and successful organic content, paid boost based upon.

Oliver

Oliver Woods
Director of Digital & Social Strategy
RED2 Digital

Oliver Woods is an award winning (Agency of the Year, Cannes, Effies, IAB, Kancils) advertising and brand strategy expert with more than 10 years of experience, developing business and leading teams around Asia-Pacific.

Oliver started his career in 2007 becoming one of New Zealand’s first social media consultants and has been based in Southeast-Asia since 2009. He has worked with M&C Saatchi in Kuala Lumpur as a Strategic Planner and then Leo Burnett (Kuala Lumpur) as Social Media Director, before relocating to Ho Chi Minh City in 2016 to become Director of Digital & Social Strategy at Red2 Digital.

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