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Market Research & Presentations

Eight women from 8 markets documented their daily care ritual, showing their personal skincare, makeup, lifestyle habits and preferences, along…

FMCG Monitor August 2017

Added on Monday, 02 October 2017 in Marketing & Media
Spotlight of the Month – The importance of Fresh Foods! Fresh Foods still represent the biggest spending in consumers’ wallet,…

Consumer Insights Asia Q2 2017

Added on Thursday, 21 September 2017 in Marketing & Media
Overall, growth in FMCG market in Asia slightly declined to 3.0% year-on-year in Q2, compared to 3.4% in Q1. E-commerce…
What if everyone's doing fake interactions, fake fans and fake ads? To beat the threat of fake likes, you’ll need…

Performance Marketing

Added on Thursday, 07 September 2017 in Marketing & Media
What is Performance Marketing? How to do Performance Marketing? See this report to know 3 factors you need to have…

Customer Experience Performance

Added on Thursday, 07 September 2017 in Marketing & Media
The best and most effective marketing is a happy customer, but is it just about your product and service? So…

The Power of Affiliate Marketing

Added on Thursday, 07 September 2017 in Marketing & Media
Have you heard about “Affiliate Marketing”? What is the difference affiliate and tradictinal channel? What is the contents for this…

Vietnam Retail Report 2017

Added on Thursday, 07 September 2017 in Marketing & Media
Like most countries in Southeast Asia, Vietnam’s retail landscape is heavily dominated by its traditional wet markets and small independent…
According to our most recent statistics, Vietnam is starting to have a switch from outsourcing to product development. As a…

Vietnam FMCG Monitor July 2017

Added on Thursday, 07 September 2017 in Marketing & Media
Spotlight of the Month - A shift to healthy and convenient offers: Products or categories “not good for health” and…
2017 has seen a huge shift in attitudes especially towards the importance of a brands country of origin and the…
2017 has seen a huge shift in attitudes especially towards the importance of a brands country of origin and the…
Understanding the trends shaping Asian markets is essential for brands looking to grasp future growth opportunities for FMCG globally. Asia…
Spotlight of the Month - A shift to healthy and convenient offers: Products or categories “not good for health” and…
Vietnam is one of the biggest instant noodle market in the world. We had investigated the store share by counting…
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